In this summer campaign concept for Valios plant-based brand Oddlygood I focus on families with children. The campaign's goal is to position Oddlygood as the number one plant-based brand for families.
The campaign is based on the augmented reality game app Skattjakt (Treasure hunt in Swedish). With the app Skattjakt, you go on an adventure together with the "gurts" Gurt and Odd (names based on havregurt and Oddlygood). Together you search for the tastes of coconut, blueberries, raspberry, and natural in your surroundings with augmented reality. Make sure to be fast to capture the tastes when you see them! Every taste that you catch gives you important points.
To market the app Skattjakt there will be a DOOH campaign with interactive elements where people visually can "catch the tastes" in front of the DOOH screen. This becomes a fun experience that e.g. can be captured by a friend and shared on social media.
Interactive Skattjakt campaign on DOOH screen
The campaign also gets its own webpage that presents the campaign and the treasure hunt app Skattjakt. The webpage also contains pages with exercises and recipes for the whole family. The treasure hunt and the healthy advice on the webpage together Oddlygood create a healthy universe for the whole family.
The campaigns webpage