I am the Art Director and Graphic Designer behind all the big multi-channel campaigns Parfym.se launched in 2022.
The following images are from the first of two big campaigns during the fall.
The following images are from the first of two big campaigns during the fall.
The campaign theme is based on Parfym.se's love for fashion. The perfume bottles are combined with photography collages that remind us of a fashion brand mood board or a spread in a fashion magazine.
Animated screen on Regeringsgatan outside of the Mood Stockholm:
Animated screen on house facade, Fridhemsplan:
Animated screen, Roslagstull
Streetliners on busses and trams in Gothenburg
~ 900 Eurosize posters from the south to the north of Sweden
Eurosize in Stockholm and Norrköping