I am the Art Director and Graphic Designer behind all the big multi-channel campaigns Parfym.se launched in 2022.

The following images are from the second of two big campaigns during the fall.
The campaign theme is based on Parfym.se's love for fashion. The perfume bottles are combined with photography collages that remind us of a fashion brand mood board or a spread in a fashion magazine.
Billboards and Wall Panels in the Stockholm subway:
Some of the online design material:
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